OUR PHILOSOPHY
The type of
DRINKS WE
INVEST IN
The future of Spirits
Mid-proof and low alc
Non alc
Alternatives to alcohol
Entirely new options for the future of socialising
What fascinates us most is the future of drinks: the branded products that will, over the next 5 - 10 years, change the way the world drinks. Those meeting the modern needs of discerning drinkers
A few things we do not do: beer, wine, or soft drinks.
The TYPE OF FOUNDERS we look for
The bold, the brave, the bright, and the spirited. We want founders with the boldest visions to change the way we drink and socialise for the better. We're looking for makers doing things differently, because the world deserves better than the status quo.
The TASTE of TOMORROW
We champion the ones who don't settle for "good enough". The ones who question labels, especially if something's labeled "the best". The ones who do their thing: the inventors, revolutionaries, self-starters, and product-obsessed. For them, we'll clear the table, to make space for new seats. So we look for what others can't see, go where others won't, and find deserving founders that we are truly invested in—with the same tireless passion. Because that's what it takes. We want to define the taste of tomorrow, so we start today. The rest is best discussed over your drink.
FUEL for
FOUNDERS
The drinks industry is unlike any other. Everyone in it, the bartenders, sommeliers, bars, and restaurants, wholesalers, and distributors who sell the best brands worldwide are smart, but the best do all of this because of love first. That's why traditionally important metrics, measurements and management methodologies don't always work in the world of drinks.
Having witnessed many wonderful partnerships, we've unfortunately seen far more terrible ends. The Ardent Company was started to create a better way: a safe and supportive community for the most pioneering Founder Led Businesses to continue on their path with purpose.
HOW WE WORK
TRUE PARTNERSHIPS
When you partner with us, we’re all in. We are not operationally involved but commit completely and for the long term.
BETTER BOARDS
We decide what we invest in— not a multinational C Suite Board
QUICKER ACCESS TO CAPITAL
Once we fund you, we can add additional funding in weeks, not months or years, and are comfortable writing cheques from $2m to $15m +
GOOD ON FUNDS
Fundraising is a waste of time. We raised substantial capital, so you don’t have to.
FINDERS NOT SEEKERS
We’re constantly searching out the nexus of drinks but are always happy to hear from exciting founder led businesses wherever you are in the world.
BY FOUNDERS FOR FOUNDERS
We’ve founded businesses ourselves and coached hundreds of other founders, so we coach with the experience and enthusiasm necessary to support you to find your perfect path to success.
TEAM SPIRIT ALL THE WAY
Our company is a team—a young(ish) crew of people that know the start-up and scaling drinks industry better than any other team. Because this isn’t just our job, it’s what we love.
In it
TOGETHER
Growing a successful modern drinks brand takes anywhere from five to ten years, sometimes longer. The only way to get there is to be in this because you love it. We know this all too well. We only back people that can build their success over time and are committed to the long haul—founders who do this out of their own spirit. The rest comes down to choosing the right partners.
Tell us about
YOUR BRAND
APPLY today
We're looking to back the brightest, boldest and bravest founders. Those with an exciting, daring vision for the future of drinks. If you consider yourself one of them, and you're searching for a partner for the long haul that gets what you're doing—we'd love to hear from you. Please complete the form below to start the process.