For the brightest founders with the boldest ideas, we're the only global drinks accelerator that's both entirely independent and a strategic source of growth capital.

Our offer is a partnership: we have deep and personal experience supporting founders to scale early-stage drinks brands, a far-reaching network, and an invaluable global community of experts to consult. Provided through honest, expert coaching from our founding partners, coupled with 10-year growth capital. 

Like the founders we back, we have a passion for supporting and scaling brave businesses. We've been there. Now we champion exceptional people, supporting them to build the global drinks brands of tomorrow—their way.


Before founding The Ardent Company we spent years in the world of drinks and founder-led businesses. We've started successful brands, earned investments, raised capital, and developed our forward-thinking view of the industry. Having worked side-by-side with founders for over a decade, and after witnessing the pros and cons of the various funding routes required for growth, we wanted to create a better way. 

The thing about passion is that it keeps you going. No matter how much experience you gather: when you really enjoy something, that curiosity continues to grow.

Be it for the aspiring STARTUP, inventive IDEALIST, out­there VISIONARY, or the battle hardened ENTREPRENEUR

We want to pass on everything we've learned. With deep industry insight and the coaching skills to match, we have the knowledge and expertise to tailor the perfect support package to enable you to realise the boldest version of your vision.


Since 2005, over 15,000 new drink brands have been launched, and over 1,500 of them no and low-alcohol. The demands for exciting new drinks are more diverse than ever before—driven by consumer trends including provenance and authenticity, founder background, flavour exploration, health and wellness, and sustainability. And that's great, because it means drinkers are actively looking for your drinks, instead of the increasingly irrelevant status quo.

Today there’s an amazing global community of Founder–led businesses

Alcoholic, non-alcoholic, alternative effects, and emerging categories—showing the future of drinks. 
It's the founders that drive true innovation. The ones looking to create a great drink or are already at work making it. Tastes are evolving, palates developing, and we're here to support the founders building the drinks brands people will fall in love with over the next decade.

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We're looking to back the brightest, boldest and bravest founders. Those with an exciting, daring vision for the future of drinks. If you consider yourself one of them, and you're searching for a partner for the long haul that gets what you're doing—we'd love to hear from you. Please complete the form below to start the process.

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